Looking for
an alternative
to McQuaig?

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C-me is a behavioural profiling tool built for personal, team and organisational development. Rather than assigning fixed personality types, it focuses on adaptable behaviours, showing how people flex their style across different situations. Practical, jargon-free and designed for immediate use, C‑me is trusted by organisations including the BBC, Virgin, NHS and HSBC.

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McQuaig is a psychometric assessment system designed to support talent management, recruitment and employee development. It uses a suite of tools including a Word Survey, Mental Agility Test and Employee Survey to measure personality traits, cognitive ability and job fit, primarily to support hiring decisions and performance management.

Companies creating high-performing teams with C-me

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An alternative to MCQuaig

Why look for a McQuaig alternative?

Both C-me and McQuaig offer value as people assessment tools. However, organisations sometimes explore alternatives when they are looking for a more development-focused approach, faster practitioner onboarding, a more interactive digital platform, or a broader set of team and organisational tools within a single package.

 

Features
Focuses on adaptable behaviours
Built on Jungian psychology
Uses a four-colour framework
Questionnaire takes less than 10 minutes
Designed for team and organisational development
360 degree report
Digital access to profiles
Able to add custom branding
Outlook integration
Microsoft Teams app
Physical workshop products
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Coming Summer 2026
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Primarily recruitment-focused
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This comparison is based on publicly available information as at April 2026.

What our clients say about us

"As someone that is accredited to use many psychometrics, I highly recommend C-me. It's easy to understand which is a major advantage."

 

Jamie Chambers L&D Specialist, ThinkPol Training

What makes C-me different?

Cost-effective

C-me is designed to be accessible and transparent from the get-go, with straightforward pricing and no hidden charges to maintain access to the platform and resources.

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Quick to get accredited

Our accreditation is designed for busy people who need immediate, practical value. You’ll finish the programme ready to deliver, with no lengthy prerequisites or extended time out of the business.

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No labelling

We avoid boxing people into a single descriptor. C‑me reflects how behaviour flexes across different contexts, showing when and why this happens, giving individuals and teams a richer, more honest picture of how they actually operate.

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A user-friendly, interactive platform for all C-me activity

Access reports, tailor content, share insights, explore team wheels, prepare for meetings, and use coaching tools, all in one place. C‑me’s platform is built around how people actually work, making it easy for individuals, managers and L&D teams to get ongoing value long after the initial workshop.

 

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Fast to learn and memorable

There is no need to master a complex system in order to remember your own profile and even those of everyone you’re working with. C-me's simple structure and language means individuals and teams can begin applying it straight away, in any industry and context.

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Take charge of how you use C-me

Utilise the range of follow up materials and resources to integrate the value of C-me in your people development strategy. Add your branding to assessments, reports, platforms, and workshop materials, and embed Cme into your existing tools and frameworks with ease.

 

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Jargon free statements

Modern, accessible, direct language that speaks to real users. C‑me avoids the kind of psychometric jargon that leaves people confused or disconnected from their results. Everyone gets a profile that feels relevant, readable and genuinely theirs.

 

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More than a PDF

C-me goes far beyond a simple report. Our colour-based insights are delivered through a rich set of tools and applications, designed to keep adding value to your organisation long after the initial introduction.

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C-me client testimonies

Hear from our satisfied clients as they share their experiences of using C-me.

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I would definitely recommend the accreditation. It was delivered in a clear, concise and friendly way that was easy to understand. There was room for discussion and time to reflect which was really valuable. 
Claudia Shaw Corportate Partnerships Executive at The Kings Trust 
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Fun, easy to understand, flexible/adaptable tool to many purposes, inclusive approach.
Stephanie Lascaud Associate Consultant at Q5
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We have developed a short, intensive accreditation, spread over two successive half-days. It’s designed to be fun and accessible. To get you and your team up to speed, fast. 
Neil Van Niekerk Head of Learning & Development, The Trussell Trust
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Getting busy people working in a client driven commercial environment to free up time for their CPD is pivotal, and where C-me is worth its weight is in how accessible and colloquial it is. It allows us to use it as a shared language (and subsequent understanding) to improving collaboration by understanding each other's preferences.
Gavin Hooper Learning and Development Specialist, Burges Salmon

Where C-me delivers impact

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Transformed employee self-awareness and work relationships 

Our personal behaviour profiles and 360-degree assessments provide insights into personal working styles, promoting better collaboration and stronger team dynamics. 

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Higher performing teams

Through our platform, the C-me Team Wheel visually maps out team members' work styles, facilitating mutual understanding and effective collaboration. 

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More adaptable and inspiring leaders

We provide personal and team behaviour profiles, along with workshop material, to help leaders understand each employee's optimal working conditions. These reports are valuable in all circumstances your people find themselves - for example, personal development, leadership training, resolving conflicts, planning communication campaigns.

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Continual learning and growth opportunities 

C-me’s accreditation certification, e-Learning tool and workshop materials focus on leadership, teamwork, and high-performance behaviours. They offer practical training that supports ongoing improvement and adaptability in the workplace.

FAQ’s

What is the main difference between C-me and McQuaig?

C-me and McQuaig serve different primary purposes. McQuaig is a broader talent suite than a single profiling tool and is largely designed around recruitment and job fit, assessing traits and cognitive ability to support hiring decisions. C-me focuses on adaptable behaviours across personal, team and organisational development, giving individuals and teams practical tools they can apply from day one in any workplace context.

 

Does C‑me use fixed personality types?

No. C-me does not use fixed personality types or rigid style categories. Rather than slotting people into labelled types, it measures four colour energies as a unique personal blend, with no two profiles the same. The focus throughout is on behavioural preferences and how they adapt.

 

Can C-me be used for recruitment as well as development?

Yes. While C-me is built primarily for development, its insights into individual behaviour and team dynamics can also inform recruitment and onboarding processes. Unlike tools focused solely on job fit, C-me continues to add value throughout the employee lifecycle.

Do I have to complete a lengthy questionnaire with C-me?

The C-me questionnaire typically takes 7 to 10 minutes to complete. It is completed online and results can be interpreted and applied immediately in team and organisational settings.

How does C‑me accreditation work?

C-me accreditation is completed online across two consecutive half-days, preceded by a short pre-reading module. There is no ongoing annual licensing fee required to maintain access to the platform or resources after accreditation.

Is C‑me scientifically validated?

Yes. C-me is built on validated psychometric principles, drawing on Jungian theory and contemporary research into adaptable behaviour and workplace effectiveness. Full details of the validation methodology are available on the C-me website.

Who uses C‑me?

C-me is used by organisations of all sizes across a wide range of sectors, including the BBC, Virgin, NHS, HSBC, Premiership Rugby, Wuerth and Burges Salmon. It is suitable for leadership development, team building, coaching, recruitment and employee engagement programmes.

Why people love C-me

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C-me has allowed teams to have conversations about communication and behaviour in a clear, consistent and non-confrontational way.”

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“C-me has given us valuable insight into potential group dynamics as well as a starting point to construct meaningful questions.”

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“C-me is an enabler to support everyone at LMG to be more aware, involve the right people and to create a solution approach.”

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“C-me has helped enable our teams in understanding and appreciating difference.”

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“It helped us appreciate each other’s communication preferences better, and understand and avoid previous areas of misunderstanding.”

Gemma Simmonds Colas Rail
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“Participants on the course state that they are more measured in their responses and have a greater understanding of peoples behaviour.”

Samantha Westbrook
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“C-me has coloured our working world and improved our working relationships.”

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“C-me has been a critical tool to enhance our new performance review process.”

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“The great strength of Cme is its accuracy and its simplicity to use.”

Whether you’re a global brand, Fortune 500 organisation, nonprofit, or startup, C-me is tailored to fit teams of any size.

If you would like to discuss how we can help your business, book a call with us.
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