Our Story
Our founders spent years utilising different profiling tools to coach individuals, teams and organisations. Many of these tools used 'personality' focused reports, which seemed to limit impactful application. They discovered that a focus on behaviour was more tangible, appropriate and crucially coachable.
From this, the first steps to create C-me Colour Profiling were taken…
Founded in 2014 and based just outside Bath, UK, C-me Colour Profiling's purpose is to help individuals understand their psychological preferences and how those preferences drive aspects of their behaviour; then to use this knowledge to recognise those same elements in others and enable them to adapt their behaviour to improve relationships and drive business performance.
C-me's implementation has led to huge successes for global partners such as BBC, Visa, Siemens and the NHS, and we continue to partner with a wide range of clients, from scale-ups, SME's and large scale organisations to support their journey.
We continue to improve our product as we grow. We are guided by our values and develop in a way that is easy to understand, supports your business needs, accessible to all and applicable in everyday life.
Our Values
Flexible
Our reports and ways of working are agile, to fit in with your bespoke business objectives. Our report is quick to complete and cost-effective to use.
Accurate
You will recognise yourself in the C-me report, our system is underpinned by years of research and practical learning. The C-me system is continually tested to ensure accuracy, relevance and application.
Clear
Our reports are easy to understand, memorable and applicable. C-me uses a language of colour to bring the psychology to life, ensuring what you learn is easy to recall and use in any situation.
Easy to use
You can easily apply what you have learned from our reports to effectively navigate solutions. We fit in with people’s busy lives and make it easy for you to put into practice what you have learned.
Get in touch to find out how we can help your business.

Meet the C-me team
Daniel Brooks
"I have always had a passion for helping others achieve their best and inspiring confidence. I enjoy trying to keep fit, going on mini adventures, spending time with friends and family and hosting parties! Randomly, I would like to have more cold showers and get up earlier, but not sure if this will happen!"
Daniel has experience with client-facing contracts working across Europe and America, with influential roles instigating and managing change to deliver increased performance and profitability in not-for-profit and private sector organisations.
He is an energetic, positive, inspiring and solution-focused individual who is passionate about building strong client relationships and maximising their return on investment.
Daniel’s main focus within C-me is overseeing the growth of new clients and opportunities. A key component of this is in identifying potential clients' key needs and outcomes whilst building strong relationships based on openness and adding real value.
Jayne Holloway
"I love creativity, design, innovation and ideas. I’m passionate about people discovering who they are and seeing their dreams take flight…"
Jayne loves working with start-ups and being involved from the beginning to build something new from the ground up. Unsurprisingly, she helped build and co-lead a successful business for 10+ years.
Her strengths are being able to work across a number of different areas – usually all at the same time! She enjoys variety, diversity and problem solving.
Jayne is motivated by meeting customer needs – she is an endless source of information and happy to share ideas to create great solutions.
Jemima Martin
"I’m all about the people! Customer Service and providing a fantastic Customer Experience has always been key to what I’ve done."
Experienced in business change project management and team development, Jemima has always focused on the Customer experience.
Now putting this into practice within C-me by providing customer support and workshop planning.
Simon Wilsher
"I’ve always been interested in helping to get the best out of people – and nowhere more than on the Rugby pitch! I have a passion for sports and did I mention Rugby… but cricket comes a close second!"
As an entrepreneur Simon has always been fascinated by people and performance. He set up his first company at the age of 29 running performance training for Carnegie before launching the Wilsher Group to concentrate on fast growing organisations who wanted to develop performance enhancing practices within their own organisations.
Simon has a knack for spotting trends and what is needed by teams and organisations seeking to grow to the next level. A track record with a broad range of organisations including Visa, IBM, Deloitte, Microsoft, Virgin, BT and M&S speaks volumes for Simon’s ability to build relationships with leaders and deliver great value and solutions that really work.
Working with people like Richard Branson and Hans van der Velde, former President and CEO of Visa Europe, Simon continually adapted his learning to maximise impact for these fast growing organisations. This led to the creation of proven models and tools that work effectively for individuals, teams and organisations to make meaningful breakthroughs.
This fascination with what makes people tick, their identity and how to get the best for and from others resulted in Simon putting his experience and energy into developing C-me Colour Profiling – a fast paced business currently growing at 67% year on year. C-me clients include BBC, Shell, BP, Coca Cola and Cambridge University Press.
Simon’s passion for people and their wellbeing has led to working with numerous charitable and not-for-profit organisations including organisations such as SPEAR, helping hundreds of young people into sustainable employment.
Sonia Home
"I love to run (preferably in beautiful places), to play the cello and to be part of helping people reflect on who they are and what gives them life."
With a long-standing interest in human nature, Sonia has a Starred First-class degree in Anthology and Theology from Cambridge University where she focused on this area.
Passionate about accessible communication, she then worked in television, communicating ideas on a wider platform. An interest in professional development led her to run training for Macmillan’s helpline team before being CEO of two national charities.
As a consultant helping non-profit organisations explore strategy and communication Sonia discovered that all paths lead back to people issues! C-me was the most strategic tool she was aware of to help bring step change for individuals and teams so she was delighted to come on board. She loves enabling impact, growing partnerships and sharing C-me and its vision with others.
Sue Wilsher
"I love the café culture (probably a bit too much) and will try and steal my husband’s latte if I can!"
Sue initially qualified as a solicitor and worked in private practice for a number of years. As Simon and Sue launched their own business, she took the decision to take on the role of Company Secretary, which she has now been doing for some 25 plus years.
Sue loves C-me’s ability to inspire and encourage people to find their true identity and she sees her blue/green tendencies as an excellent balance to the yellow/red preferences out there!
C-me Accreditation
We train leaders, L&D specialists and in-house coaches alike in facilitating the C-me approach throughout your organisation. The accreditation allows for easy and scalable integration to maximise results.

The Benefits of Understanding Behaviour
C-me focuses on behaviour rather than our personality, as our behaviour impacts our reaction to situations and our interaction with others. Being aware can positively impact our performance.

Book a Demo
Speak to the C-me Team, to understand the fundamentals of our approach and how we use C-me products and services to solve your business needs.
As used by our trusted clients





